Storytelling 101 Webinar Series: External Communications
Join TxDOT's Becky Ozuna, Campaign Coordinator for Don't mess with Texas, Drive Clean Texas and Adopt a Highway as well as Debra Richmond, TxDOT Rep for Texas State and Federal officials speak about engaging external audiences through storytelling.
At this affiliate-only webinar, you will learn:
- how to tell your story using public relations tricks and resources
- best practices on networking with and engaging external stakeholders in your local community and government
- how to become the go-to expert for your local news publications
Becky Ozuna is the Campaigns Coordinator for the Texas Department of Transportation’s Travel Information division. She manages TxDOT’s iconic Don’t mess with Texas® program, the Drive Clean Texas Program and oversees the Adopt a Highway programs. She is also TxDOT’s liaison for the Keep Texas Beautiful program.
Becky previously held the position as the social media manager and statewide spokesperson for TxDOT and has won several awards for outstanding social media for a government agency.
She has more than a decade of public relations experience, serving as a media relations specialist for the Texas Department of Agriculture, and the digital marketing manager for Texas’ very own Big Red soda. Before that, she was a television news producer for the Fox affiliate in Austin, as well as the ABC affiliate in Waco.
Becky earned her Bachelor of Journalism degree with a concentration on Broadcasting from the University of Texas, and lives in Austin with her husband and two Scottish Terriers.
Trent Thomas serves as director of State Legislative Affairs.
Thomas previously served as chief of staff to state Rep. Drew Darby from 2008 to 2012. He also served as legislative director to Rep. Jim Keffer from 2004 to 2008 and former Rep. Bob Turner from 1999 to 2002. Thomas was responsible for all legislative initiatives and budgetary agendas and was the advisor to state-elected officials on public policy and political fundraising. He spent two years in Washington, D.C., as the director of government relations and special counsel for a grassroots U.S. trade organization where he served as an advisor on federal and international trade issues.
Thomas was raised in Brownwood. He holds a bachelor's degree in agricultural science and development with a teaching emphasis and a master's degree in education, both from Tarleton State University.
Debra Richmond has served the Texas Department of Transportation (TxDOT) as a Congressional Liaison since 2011. Debra has led several initiatives including the management of the Department’s earmark obligation effort, the development the Texas Transportation Commission’s Federal Priorities, and the federal competitive discretionary grant application program and working group.
Debra is a certified Project Management Professional (PMP) and is passionate about strategic thinking, planning, and stakeholder outreach. She is an advocate for developing strong project management principles into best practices in order to increase collaboration and streamline operations.
Prior to joining TxDOT, Debra spent several years working in state and federal politics in Texas and Washington, D.C. Debra has worked for and directly with dozens of senior Members of Congress, including Committee Chairs and members of U.S. House Leadership, as well as with state legislators and local officials from across Texas. During her years in Washington, Debra served as a liaison to diverse business interests while directing several high-level fundraising programs on behalf of a major national party committee. Debra also has worked as a fundraising consultant and a state party finance director.
Debra earned her Bachelor of Arts degree in Political Science from Baylor University and resides in Austin with her family.
|Event End Date||10-10-2018|